As a budding online entrepreneur your primary goal is to draw in and secure customers. So it stands to reason that your primary focus when posting to your personal and professional social media counts would be to attract customers at all costs right?
While that does seem like the most logical post – shameless schilling your products or services or constantly spamming your friends and followers with “buy me now” posts isn’t a very effective way to convert. In fact, whhen you get right down to it – this style of “guerrilla” marketing can damage your reputation with your audience and ultimately do damage to your site’s rank causing you to lose potential leads that you might have picked up organically.
Social media platforms and search engines value quality content over volume of posts – especially when those posts consist of nothing more than a sales pitch.
If you write a killer new blog post that solves a problem of your target audience, by all means share it on your personal and professional profiles – but make sure your feed more consistently delivers value than pitch. In order to create a trusting following you have to connect with them and show that you’ve got the knowledge and skill to provide help. This means getting involved in conversations on social media, thoughtfully responding to blog comments and sharing other pieces of valuable content (even when it isn’t yours and even when it won’t directly lead to a sale).
If you make the effort to show your readers, followers and prospects that you have the knowledge to help them solve their problems in your realm you’ll build a strong (and potentially repeat) customer base that will pay dividends much greater than if you had spent all your time focusing solely on self promotion.